Insights into what some of the raw metrics Countly provides (e.g. number of new users, a number of sessions, etc.) actually mean require a user with a more in-depth understanding of analytics and how to interpret them.

Because he typical end-user does not have this depth of knowledge (at least not initially), our Assistant interprets the available data and uses it to provide predictive metrics and recommendations on which our dashboard users (not just admins) can act.

Countly Assistant is designed to give you easy to consume insights about your applications, such as active user changes over weeks and top entry/exit points for web. It also gives you information about features you are not taking advantage of, like new Countly releases and the latest news from the Countly team.

Getting Started with Assistant

In order to make sure that this info is truly clear to understand, useful, and actionable, at minimum we need to answer the following questions:

• What happened? Examples: a substantial increase in users, increase in crash rate, etc.
• Why it happened? Due to a specific crash, due to user increase in a specific country?
• Is this a good or bad thing? More users is a good thing, declining retention is a bad thing
• What to do about it? These consist of some best practices and recommendations on our website or elsewhere to which we can direct users.

Since these types of recommendations and insights will probably only make sense on an app by app basis, the data should be relevant to the currently selected app. Depending on the app platform (e.g. mobile or web) the insights and recommendations may vary.

With Assistant, you can use Pinning to “pin” a specific notification. Those pinned notifications stay on the pane and are always visible. Unpinning a notification takes it back to its original queue level.

The Assistant defines all timezones as app timezone, not user timezone. The reason for this is to eliminate any reporting synchronization problems and eliminate the chance to provide different numbers for different users for similar reports.

With Assistant, you can do great things. Let's have a look at them.

Delivering Tips

This notification includes tips and tricks that the end user may not have done, but are useful to get the most out of Countly. They are shown at most 2–3 times a week.

For example, you are not yet using the Funnel feature, which allows you to follow your users step by step. Thanks to the Assistant, you can quickly visualize how it would help you and how to get started with it.

Delivering Insights

This type of information provides the quick and actionable insights to the end user, which are specially helpful when the user does not fully grasp all functionalities.

For example, if your active user count has increased, you can see it as below.

You can also access information such as Page View, Top install sources, top referrals, session durations from Assistant.

Showing Latest Announcements

This includes Countly blog posts, new SDK announcements, and latests releases.

For example, when a new blog entry is posted, you will receive a notification as follows. With this feature, you will be constantly aware of any updates in Countly.

We are continuously working to create a great environment for you to get important information instantly and make the best decisions. So we designed the Assistant feature to let you know about what is going on in your product.