Features at a glance


Countly is world's leading analytics and marketing platform for mobile and web. With its open source nature, availability both on premise (self-hosted) or on private cloud, it has all the features you would need for your web or mobile app. We are notorious with our support, also.

This page gives a list of Countly features, and will be updated as more features drop in. For a comparison between Community and Enterprise Editions, see comparison table.

1. How it works

With a quick insertion of our mobile, web or desktop SDK, Countly immediately starts to:

  • Collect user information
  • Get customer insights
  • Help send push notifications
  • Understand where your application crashes

All of the above happens instantly upon load of the webpage or your mobile application. Countly is completely real-time - you don't have to wait for hours to see first statistics, unlike other platforms.

2. General features

  • Real time
  • Plugin based interface with 40+ plugins to choose from
  • Open source software (see License terms)
  • Impressive, goal-oriented UI
  • In-app guidance & help
  • User management and user groups
  • GDPR and HIPAA compliance
  • Mobile app for iPhone, iPad and Android
  • Management via UI or command line interface
  • Ability to define and share multiple, custom dashboards
  • Countly Assistant, to give you insights about your analytics data, inform you about new SDK releases and keep you posted about latest news from Countly.
  • Ability to track web pages (with Countly web SDK)
  • Email alerts

3. Mobile analytics features

3. Web analytics features

Click for more information about Countly web analytics product.

  • Completely real-time data updates of dashboard
  • Detailed analytics, including views, browsers, entry and exit pages, bounces and user acquisition sources with the help of an "all-web-sites" dashboard from a bird's view.
  • Browser, device and operating system features
  • Time spent on pages
  • Heatmaps that show which parts of the screen are most and least clicked, with a color map.
  • Javascript crash reporting
  • User profiles that shows all users visiting dashboard.
  • Campaign tracking
  • A/B testing
  • Remote configurations
  • User flows
  • Cohorts
  • Last visiting users
  • Annotations (notes)
  • Custom event tracking with segmentation
  • User profiles
  • Countly Drill
  • Countly Funnels
  • Geolocations, including where user has clicked on web site, on a city granularity level.
  • Data export feature for 3rd party visualization/BI apps
  • Async/sync code

4. Device SDKs

Client libraries (SDKs) are available for mobile devices (iOS, Android, Windows Phone), web applications, desktop apps (Mac OS X, Windows), Apple Watch and other libraries like Cocos2d-x, Unity and Appcelerator Titanium. See a list of SDKs supported officially by Countly and Countly community.

5. Countly API features

  • Clean, well documented API
  • Countly Read API to retrieve data from server
  • Countly Write API to send mobile data to the server

6. Advanced security features

  • Password expiration and aging
  • Minimum password length and content
  • Brute force login blocking
  • Database authentication
  • HTTPS connectivity
  • Public key pinning of SSL certificates
  • Parameter tampering protection
  • Additional HTTP/S response headers
  • Additional API response headers

7. Installation & technical

  • High performance, ability to handle tens of thousands of simultaneous users with a single server, and a multitude of this number when sharding and replication is used across servers.
  • Straightforward installation on a Linux server
  • Tested on Ubuntu's latest versions and CentOS (Community Edition & Enterprise Edition)
  • One click installation on Digital Ocean
  • Tested on Red Hat Enterprise Linux
  • Runs on MongoDB, Node.js and Nginx
  • Installable on Docker
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